CANNON BEACH – Liquor isn’t the only thing that Dave Pastor sells.

After all, he’s in an arts community. His wife, Susie, is an artist, and Pastor himself is a photographer. So, the “Etc.” in his new downtown store, Liquor Etc., consists of shell necklaces, paintings, framed photos of beach scenes, painted lamps and other artful items.

But there’s another reason why the store is a little different than most liquor stores: It’s the first in an Oregon Liquor Control Commission pilot program that allows current liquor store operators in tourist communities to have satellite stores under one license.

Pastor, who has operated a liquor store in Midtown for 16 years, said he had heard about the possibility of opening a satellite store five years ago. But it wasn’t until state Sen. Betsy Johnson made inquiries that the OLCC finally put the idea into action.

“People weren’t finding me in Midtown,” said Pastor, whose store is on Sunset Boulevard east of Hemlock Street. “Visitors know that Haystack Rock exists and downtown exists, but not many make their way to Midtown.”

Pastor finds that, not only do visitors find the store convenient, they tend to buy higher-end brands as gifts. In one week recently, he sold two gift-boxed bottles of Johnnie Walker Blue Label Scotch Whisky, priced at $199.95 each.

Visitors also like to buy the small “airline” bottles of liquor.

“They may want to take them back to their room for a couple of drinks before dinner, but they don’t want to deal with a fifth of liquor that they might have to leave behind,” Pastor said.

The store has one glass case containing Oregon distilled products. “Oregon is becoming huge in small-label distilleries,” Pastor said.

Another case is devoted to single-malt scotches.

But dispersed throughout the store are other items, including postcards, wine glasses with etchings of Haystack Rock, signs (“No Floozies in the Jacuzzis” is a customer favorite) and gag gifts, such as a turned over soda can with plastic “soda” under it.

“A lot of people come in and tell me someone spilled their soda; then they realize it’s a joke,” Pastor said.

There’s also a shelf on the east wall with aspirin and toiletries.

“We were going to name the store “Liquor and Stuff You Forgot,” Pastor said.