This might just be one of the cleverest things you’ve never heard of: Island Pearls Live, the Puget Island business creation of Beau Renfro (pictured, upper left). Essentially, it’s a cultured pearl business — “Our mission is to bring you the most beautiful pearls possible, and accessories at a reasonable price” — but it’s got a hook that has people scrambling to buy their products.

Customers go to islandpearlslive.com, select the “Oysters Opened Live” option, and pick a date for their oysters (which can be bought for $20 each) to be opened. On the selected date, one of Refro’s hostesses, Annie Howell, left, or Lisa Watkins, right, will help the buyer pick out their oysters, then open them during a very chatty live Facebook feed at fb.me/IslandPearlsLive to reveal the gems inside. Later the pearls (and shells, if wanted) are mailed to the customer. (Facebook photos)

In case you’re wondering, the Akoya round pearls come in oysters imported from the ZhenJing Cultured Pearl Farms in China. They can be either white, pink, blue, purple, black, or red in color. Occasionally an oyster produces “twins.”

Want to be a party-pooper and open your oyster at home? They’ll ship it, soaked in alcohol, in an air-sealed bag, and you can do the honors yourself. But where’s the fun in that?