Turning ‘Guns’ into ‘Bonfire’
Published 9:23 am Thursday, July 13, 2017
- Always on the hunt for a great cup of coffee.
Bonfire’ just doesn’t have the same ring to it as ‘Guns & Gold,’” I lamented to my husband in the Insomnia Coffee Company located at the corner of Second and Larch in Cannon Beach. I discovered Insomnia a couple of years ago when a Seaside acquaintance brought me there. I already knew about Sea Level Bakery and Coffee on S. Hemlock (this is a special place), and Sleepy Monk, and was in fact already in the habit of buying Sleepy Monk’s Monastery Blend to brew at home in my French press. The Seaside woman frequents Insomnia late mornings during the rainy season in part because she enjoys the coffee, but also for the cozy seating arrangements.
Besides the excellently rendered 12-ounce Americano that is my favored beverage, Insomnia sells Dapper & Wise coffee, a Portland brand in the whole bean. The company has an amusing sense of humor bordering on the insouciant. A banner on their website homepage proclaims, “We’re putting the fun back in cofunfee,” a riff, obviously, on the President’s now-famous tweet “covfefe,” which I think is pretty clever.
Dapper & Wise are best known for their Brazilian Rodomunho and Ethiopia Kochere; they also produce a nice Stag espresso and Mexico decaf. I’ve never understood the purpose of decaf coffee. In my book, coffee is for wakefulness. While I try to restrict myself to no more than 12 ounces a day, I realize there are people who drink 8 or 10 cups a day. While that’s good for the coffee business, I call it “wired for sound” or “never sleep,” which must be the reason, I suppose, for the name, Insomnia.
My chosen whole bean blend to buy at Insomnia for a long time was Guns & Gold. (For the record, I am also a regular purchaser of Peet’s Major Dickason’s blend.) Guns & Gold was tough to get ahold of sometimes as it flew off the shelf. Then, one day, I noticed it was gone forever.
“Where’s the Guns & Gold?” I asked the beautiful young woman working the register. That’s another thing about Insomnia. I don’t know if it’s the tats or the hair, but the people working at Insomnia strike me as particularly attractive.
“Oh, they changed the name,” she said airily.
I did a little research and indeed there has been a name change. “Formerly known as Guns & Gold,” Dapper & Wise says, “Bonfire is a darker roast than many of our other offerings.” They recommend serving it with cream and sugar as well as straight up. They say it tastes like Baker’s chocolate, tobacco, and merlot. That’s a heady mix.
While I still love the coffee, I can’t say I’m in love with the new name. Bonfire sounds like what people do at night on the beach; Guns & Gold sounds like Guns and Roses, the rock band. But, hey, even I think Axl Rose should retire.
I bought the Bonfire blend and brewed up a pot in my French press. Pouring it into my favorite coffee cup, it tasted just like Guns & Gold, which means it’s still fabulous.