Bill Colwill and Katie Murray, owners of Purple Cow Toys, located at 1380 Commercial St., will participate in Neighborhood Toy Store Day. The store will be open from 10 a.m. to 5 p.m. Saturday.

As part of the festivities, Purple Cow Toys will offer day-long arts and crafts, an Astro Jax Catch Contest, a Purple Cow Toys Trivia contest, a raffle and giveaways.

The American Specialty Toy Retailing Association 2010 Best Toys for Kids Awards list will be released for the celebration. These top picks are chosen by more than 500 local toy store owners across the country, and none are advertised on TV. Most are made by small manufacturers and are only available at independent toy stores.

For information, call (503) 325-2006, e-mail (purpcow@charter.net) or go to (http://purplecowtoy sastoria.com)